Blogging to Promote and Sell Your Art

blog-49006_960_720If you read my previous post, we talked about the “Top 10 Best Online Marketplaces” for alternative exposure of your art. Now, I’d like to discuss the benefits of blogging.  Artists should absolutely use blogging to share thoughts, stories and other creative ideas.

Digital marketing nowadays is turning out to be increasingly significant in every industry, and it ABSOLUTELY applies to the world of art. Having you own art website provides an easy and convenient way for fans to find you online and view your latest work. One way of promoting your art website effectively and attract more attention from art enthusiasts is posting blogs.

For artists, blogging can be extremely gratifying both in business and a creative level. It’s a platform on which you can share thoughts, get feedback, connect and speak with your audience, and eventually sell your work once you’ve set up a solid connection with your readers. Your blog serves as additional portal in attracting new customers and bridging gap between your art business and your target audience. If you post creative and interesting topics, it helps attract more readers or a returning audience to your website.

See some of the featured artists who have become successful with blogging.  ( These artists have used creative techniques that will hopefully inspire you to get started with your own blog.

2016-04-14_09121. Hugh MacLeod – The poster boy of blogging success for artists. Hugh began blogging in 2001, long before most people had any idea what a weblog even was. He’s been a champion of blogging for artists ever since. Hugh has not only built an extremely successful business out of drawing on the backs of business cards, but he’s also had three best-selling books, all of which grew out of recording and sharing his thoughts on his work while he made it.

2016-04-14_09172. Abbey Ryan – She started blogging in 2007, posting a painting a day. Since then she’s attracted over a half million visitors from 100 countries to her site. She has an unassuming and generous style that endears her students and readers to her. Her work is beautiful and her blog commentary centers around her experiences while creating each piece – stories about the objects she paints, what part of the world she’s in, and the people she paints with. She’s been featured in O, The Oprah Magazine, and Seth Godin’s Linchpin.

2016-04-14_09253. Lisa Congdon – Colorful artist and illustrator. Lisa did not begin painting until she was 31 years old. She worked outside of the art establishment and shares her learning process and growing collections on her blog. Her site is now filled with her cool artwork and illustrations, but she also features other artists’ work and throws in some relatable personal experiences, history, current events and how-to’s as well.

2016-04-14_09114. Austin Kleon – “A writer who draws” and is engaging, inspiring, and funny. Austin’s insights into his creative process are fascinating and guaranteed to draw you in. He’s written two best-selling books and is working on his third. Steal Like An Artist is a must-read for all creative types. Austin speaks regularly on creativity and has been featured at SXSW, TEDx, Google, Pixar, and The Economist.

2016-04-14_09335. Ed Terpening – Plein air painter with plain good advice and beautiful work. Art is Ed’s third career, which probably explains why he is a prolific blogger on many topics, including business, technique, styles, equipment, traveling and much more. Over the years, he’s been a musician, teacher, software engineer, high-tech manager, and Internet media executive. His artistic career grew out of his desire to leave a legacy to the world that would be longer-lasting than his technical work could ever be.

2016-04-14_09356. Dan Duhrkoop – A painter with all the answers in a comprehensive knowledge base. Dan has an incredible resource-packed blog for independent painters at Empty Easel. You’ll find practical, technical tips on the art side, and a goldmine of solid advice on the business side, including how to sell online, how to use blogging to increase your art sales, and how to make the most of SEO for artwork. Empty Easel is a popular site that attracts over a quarter million page views each month.

2016-04-14_09407. Samantha Hahn – Lifelong artist shares lessons and thoughts on art, design, and style. Samantha has been an artist all her life. She recently published a book called Well-Read Women: Portraits of Fiction’s Most Beloved Heroines, which earned her much praise and recognition. She strongly encourages artists to blog and her own blog, Maquette, is an in-depth collection of thoughts on art, design, style, and craft.

2016-04-14_09428. Shannon Okey – Expert crafter with a passion for spreading her knowledge. Shannon is a knitting and crafting/fiber expert as well as a writer with several books and a publishing company to her credit. Her blog is filled with stories, patterns, and material and technique advice. You can find archives of her call-in radio show podcasts and YouTube videos from her various classes and workshops on her site. Her blog stands out because it’s filled with personality and her obvious passion and expertise in her crafts.

2016-04-14_09469. Tina Roth Eisenberg – Designer with an eye for projects that go viral. Tina is a designer from Switzerland who visited New York City after college and never left. Her blog began as a personal archive of ideas and inspiration, but eventually grew to well over a million unique visitors per month. Tina is a big fan of side projects. She has launched several of them into businesses which now allow her to be client-less: Tattly is a cool, design-friendly temporary tattoo company. She also runs Teux-Deux, a simple online to-do app, and launched a monthly breakfast lecture series called Creative Mornings, which now has 65 chapters all over the world.

2016-04-14_095110. Tilly Walnes – DIY Dressmaker demystifies sewing so you can create your own style. Tilly is a former filmmaker who learned to sew, became obsessed with the freedom that comes from defining her own style, and never looked back. She discovered that much of the instruction on sewing was out of reach for beginners so she started blogging in easy-to-understand terms with loads of examples and descriptions. Tilly has built quite a following, garnered much press, and has been featured on the BBC television’s The Great British Sewing Bee.

Each and every one of us has a personal story, ideas, talent or experiences to share. So write, post and share your story, not just merely by promotion, but most especially to inspire and encourage others.  You never know what your next big thing will look like. But one thing is for sure – nothing will happen unless you start. You might not be ”ready”. Guess what, you’ll never be – so start anyway. Adopt the mindset of beta and make progress as you go.

Bonus: Want to learn more tips on how to effectively promote your blog and convert your audience into customers? I suggest you grab a copy of our free training video series. We focus on “Helping Creative People Build Value, Impact, And Sales.

Do you have a blog? Share your blogging experience by leaving a comment below. Please don’t forget to subscribe for more great tips that will help improve your overall online presence.

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Blogging to Promote and Sell Your Art